ABC Wine and Spirits: The Ultimate Destination for Panhandle Beachgoers

As the sun shines bright over the Gulf of Mexico coast, ABC Fine Wines and Spirits is gearing up to make this summer one to remember in Panama City Beach. With a rich history spanning over 85 years, ABC has been helping Floridians celebrate special occasions with their loved ones. This season, they're focusing on building meaningful connections between people, brands, and experiences that propel businesses forward.

The campaign's primary target audience is weekly vacationers from Alabama and Georgia who typically rent for one week during the summer months. To reach these beachgoers, RP3, a proudly independent full-service creative agency in Washington D.C., has designed an out-of-home campaign featuring eye-catching billboards strategically placed along highways leading to the Panhandle.

The billboards carry ABC's iconic tagline 'Always Be Celebrating' alongside catchy summer-oriented slogans and popular products. With the message that ABC is the go-to source for stocking a traveler's vacation home with wines and spirits, the campaign aims to boost awareness of ABC as the ultimate destination for beach lovers.

Sean Kelly, ABC's Chief Operations and Marketing Officer, praised RP3 for their excellent work in understanding the company's objectives and providing top-notch options. 'As always, the RP3 team worked extremely well with us to understand what we want to achieve in this market,' he said.

Beth Johnson, Founder-CEO of RP3, added that they have a history with ABC dating back several years when they collaborated on an outdoor campaign highlighting the company's role as the true source for wine and spirits in Florida. 'They've been an ideal agency partner for us,' she said.

This summer, ABC is reminding vacationers that their outlets are conveniently located close to the beach, offering everything needed to celebrate and enjoy the season. With RP3's creative expertise, ABC is poised to make a lasting impression on Panhandle beachgoers and establish itself as the official sponsor of vacation mode.

So why wait? Stop by one of ABC's three outlets in Pensacola, Destin, or Panama City Beach, and get ready to 'Always Be Celebrating' this summer!

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